Effective interim solutions for purpose‑led organisations

I’m Jill Murray, a fractional CMO and Executive Director working with mission‑led organisations, B2B firms, and nonprofits to navigate growth, transformation, and impact. With over 20 years of experience in global marketing, communications, and board governance, I bring industry expertise across infrastructure, sustainability, financial services, environmental management, manufacturing, and social impact.

I provide senior‑level support that’s flexible and focused. My track record includes delivering large‑scale brand projects, award‑winning thought leadership, and leading digital transformation. I thrive on tackling complex challenges, guiding diverse teams, and shaping strategies that fit business realities.

My passion lies in assisting mission‑led firms, whether commercial, social enterprise, a B Corp or nonprofit to achieve results that balance business performance with wider social impact. My strength is in providing practical, clear strategies that meet organisations where they are, helping boards, founders, and senior teams take decisive action and achieve results. 

My experience 

Trusted by global firms, nonprofits, and mission-led startups.

  • Former Global CMO, Arcadis (200+ team, digital transformation lead, brand refresh, people-focused change management)

  • Board Director, Cancer Support Netherlands (impact strategy and measurement, digital marketing and communications) 

  • Master of Science - Social Business & Entrepreneurship - London School of Economics 

  • Industry expertise in infrastructure, sustainability, the built environment, architecture, financial services, and social impact. 

Fractional CMO services 

Strategic marketing leadership — when and how you need it. I offer fractional CMO support to organisations seeking clarity, cohesion, and growth without the overhead of a full-time hire.  I help you cut through complexity and align your marketing with business goals.

Key areas of support:

  • Marketing strategy & channel prioritisation

  • Brand positioning & thought leadership

  • Team enablement & MarTech integration

  • Campaign planning & performance tracking

  • Board-level reporting & stakeholder alignment

Ideal for: Mission-led organisations & firms not needing full-time resourcing. 

Executive Director Advisory 

 Tailored executive leadership for mission-led organisations. When your organisation is scaling impact, navigating transformation, or strengthening governance, I provide interim executive leadership and advisory designed to support boards, founders, and senior teams with clarity and confidence.

Ideal for: Non-profits, B Corps, industry bodies and social enterprises scaling impact. 

 

Senior marketing support - when and how you need it. 

I work with purpose-driven organisations to deliver practical, high-impact strategies across marketing, communications, and leadership. Whether you're scaling, repositioning, or navigating change, I offer flexible support tailored to your goals. From fractional CMO input to board-level advisory.

Fractional CMO 

Strategic marketing leadership on demand. Need senior marketing expertise without a full-time hire? I provide fractional CMO support tailored to your requirements. From diagnostics and planning to team enablement and campaign oversight. You stay in control of timing and scope, whether that’s a half-day, monthly session, or interim assignment.

Marketing Strategy 

Lean, launch-ready strategies that perform. I help organisations cut through complexity with focused strategies built for growth. Whether you're starting fresh or refining an existing plan, I align your channels, priorities, and team to deliver measurable results; including coaching your people to confidently adopt new tools and approaches such as AI deployment, so capability grows alongside strategy.

Communications 

Messaging that connects, campaigns that deliver. Purpose-led organisations need clear, authentic communication. I offer messaging frameworks, media training, and thought leadership campaigns, including storytelling workshops and brand ambassador programs. With this support you can successfully engage stakeholders and amplify your mission.

T.E.A.M Diagnostic

A strategic health check for your marketing function.My T.E.A.M Diagnostic assesses Talent, Engagement, Alignment, and Marketing infrastructure to surface priorities and guide transformation. It’s ideal before hiring, restructuring, or investing. This gives you the clarity and confidence to act.

Let's talk. 

Whether you're exploring fractional CMO support, refining your strategy, or navigating change, I’d love to hear more about your goals.

A short conversation can help clarify next steps and uncover opportunities; no obligation.